All of the online poker rooms have player rewards programs.  So far, the most famous is probably Pokerstars, particularly their Supernova status, which basically means you play poker all day and night for a living.

Party Poker has now countered with their own ‘Supernova’ like program, the Palladium Lounge. If you make the Palladium Lounge elite, they will even pay for a WSOP Main Event package, which seems to be worth about $20k. This includes:

The luxury WSOP^® package includes:

• $10,000 buy in for WSOP^® Main Event
• The use of a luxury apartment for two weeks during the WSOP^®
• $2000 in casino chips on arrival
• $3,000 spending money
• An exclusive Las Vegas experience where we’ll take you to VIP events, members-only clubs and on adventure tours

Man, to get all of that, you must pay a ******** amount of rake!  You need 300,000 Party Points to get this, not a small task!